Our Journey

During the COVID-19 lockdown, I, a young engineering student with an entrepreneurial spirit identified a sweet spot in the market. With limited resources but boundless enthusiasm, TBWX was born in a simple kitchen in the heart of Chandigarh.

The initial focus was simple: to create waffles that were both delicious and accessible. What started as a lockdown project quickly evolved into a full-blown business. The city fell in love with our unique waffle creations, and TBWX became synonymous with indulgent treats.

Recognizing the need for a structured approach to scale the business, I pursued an MBA (Marketing & Operations) from one of the top B Schools in India. Armed with fresh business acumen, TBWX entered a new phase of growth. Leveraging automation and digital marketing, we transformed from a small-scale operation to a thriving brand.

Our commitment to quality, coupled with a diverse menu, earned us the prestigious Zomato Award for Best in Desserts in 2024. Today, with multiple successful outlets and an expanding footprint, TBWX is a testament to the power of passion, perseverance, and a waffle-good idea.

- Gaganinder , Founder/CEO